Monthly Archives: November 2010

Facebook Messages

Facebook Messages will not replace email as a whole, but it does have the potential to help Facebook become a much larger player in messaging. Even before this new release I had several people that I communicated with only on Facebook, and I see more and more of this as we move forward.

The biggest benefit I see with the new Facebook Messages is the history for each conversation. Having a threaded history makes it much easier to keep up with a conversation without having to search through email for things that have been discussed in the past.

I also like the Other folder with the new Facebook Messages to filter out non critical or non important messages.

You can also send and receive images and texts from the interface which I think has a major impact on the younger generations as a lot of them simply use texting in lieu of email.


Permalinks, Slugs and SEO

WordPress is a great SEO framework right out of the box. About the only thing you have to do is set the permalinks to a custom structure. One of the most popular permalink structure is /%postname%/, this will make the permalink http://www.domain.com/permalink/ compared to the original WordPress permalink which would be http://www.domain.com/?p=1.

WordPress also sets the slug (actual url link) to lowercase, and the title to proper case. So the link would be http://www.domain.com/custom-permalink/ and the Title (anchor text) would be Custom Permalink. Such as Custom Permalink

These are important elements to consider and should not be overlooked, especially on self designed sites.

I have 30+ sites that are money makers for me that are not built on any system. They are a homegrown design that I developed over the last few years to utilize affiliate links and make money. I have always used a permalink structure that matched what I used on WordPress sites, except for setting the case. So the one small change I have made recently is to make the slug all lowercase and the title anchor text proper case. This change has really helped. I am seeing a much more consistent indexing and search results.

If you have any homegrown developed sites I would highly recommend working on the permalink and slug structures.