Geolocation Check In Does Have Value

With the new Facebook Places launch this past week there has been a lot of talk about the lack of value to Geolocation system check ins.

I have read several blogs and listened to some podcasts that basically say there is no value to systems such as Foursquare and Facebook Places and that those who are using them are just wasting time checking in to locations.

Well, there is always another side to the story and I thought this picture would show there is a value to both the person checking in and the local businesses in the area that are listed on such systems.

Foursquare suggest The Horse's Mouth

While visiting Mickey’s Pizza in Buffalo, Texas I checked in to Foursquare. Although I already knew about The Horse’s Mouth Bookstore and Coffee Shop just down the street, it was nice to have Foursquare present me with a comment from another person who had checked in there before.

And this benefit is extended to the businesses as well.

What if I did not know about the coffee shop down the street?

This message is enough to get me to at least stop in and give them a look.

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