Contextual advertising works better with search traffic compared to that of more direct traffic, such as RSS subscribers. Although some may still argue over this, I believe it to be an established fact, at least in my experience.
One thing I realized recently was that most of my search traffic comes from my older posts. However, I found myself doing the same thing as a lot of other bloggers, placing my contextual ads on pages and not considering these facts about who is visiting the pages.
Typically I would place contextual ads on most of my blog pages except for the home page, thinking that the loyal readers visited the home page and did not want to have those ads in their way. After taking a fresh look I discovered that was not the case.
The reality is most of the readers on a blog that are loyal readers read a post when it is fairly new, probably within the first 48 hours of it’s life cycle. So instead of placing ads based on pages, maybe it would make more sense to base them on time. I have changed my contextual ads due to this data, these ads will now show up on pages after 48 hours.
The idea is simple, keep it clean for the benefit of my loyal readers, while still taking advantage of the long tail search traffic.
Let’s see what happens!
The new Google Adsense Ad Management has been rolling out to accounts with mixed reviews. At first I did not like it, but it is starting to grow on me. Currently you do not have to change all your Adsense code and it is 100% backwards compatible, but it would seem logical to expect there to be a timetable on that compatibility.
- You can change colors schemes and settings in your Adsense control panel and the changes will be reflected on your site live. No need to copy and past new code.
- There is an Import old Adsense Code function to convert your existing code.
- If an ad does not result in any pageviews in 7 days it will be marked as Inactive.
- There is a new variable called “google_ad_slot”, just not sure we need another tracking device. And it is not clear if you can cross these over domains, or you need to make a new ad for each Domain.
- It will be a lot of work to convert old pages to the new Adsense code.
- The system is extremely slow when converting. Each new ad takes 10-15 minutes to show up on a page.
Read the official release at the Inside Adsense Blog.
Here it is, we finally have a working YouTube player with Google Adsense Video Units.
Link : YouTube Videos
There are a lot of limitations to what videos you will can currently play with this setup.
Basically it is either contextual or based on a YouTube category. It will be interesting to see how this progresses. I like the idea, but as usual with anything new there will be a lot of testing and adjusting to get a system that makes sense to the end user and satisfies Google’s plan for monetizing video.
According to this post on the official Google Adsense Blog the new Video units are now available to use. Everything reads great, however, it’s not there?
I have gone through all the Official Google press and tutorials and the Video Units are not showing up in the Adsense setup as advertised. So I guess it is just a waiting game now. The system looks pretty good from the blog posts, there is also a post on the Official Google Blog.
The main question I have is whether the Google AJAX Search API will be included to offer the video units?
Ok, I have never participated in a meme before, but thanks to Garry Conn I think I have to play along here. Garry tagged me with his “The Top Ten Google Keyword Blunders” and made the comment that..
” CyberCoder, who suffers from major loss in Adsense income yet he plays by the rules!” – I hope Google is reading that…..
Now I have to admit when I went through my stats, which by the way are Google Analytics, I had to search pretty hard to come up with 10 irrelevant keywords, but they are there, and they are pretty damn funny at that.
- theargylesweater – I live in Mississippi, an argyle sweater could only be less needed than a Parka.
- 1966 mustang overheating – Ok, I could actually help with this one, but how does Google know that, I need to look for those cameras around the house.
- bigsausagepizza trinity – Hhhmmm, is the blasphemy? I know about the Trinity, and I certainly can handle some sausage pizza, but once again, how do they know that?
- girly wordpress themes – Hey now, I love wordpress themes, but you are barking up the wrong tree here.
- i want to make money illegally – damn it, I thought nofollow, noarchive, noread, iknownothing Meta tags took care of that.
- iwanttogotolawschool – And your asking me that after seeing #5?
- prettylilpanties – Uh, hey honey if you read this we will talk later.
- traces of murder/the bathtub killer – Ok, really guys, I don’t know anything about this, please contact the guy who searched for #6!
- yahoo password stealer – Is someone just trying to make me look bad to Yahoo? See #6…again….
- turks cap dallas texas – Yes I wear Caps, yes I lived in Texas,for a long time and yes I know a lot about Dallas, but who are the Turks?
PS: Thanks Garry, I needed a little fun this morning!