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Social Media…The Other Word of Mouth

While watching movie trailers at the theater I was amazed at how many large companies put their Facebook and Twitter addresses ahead of their own website. And some of these websites are amazing works of art. These businesses realize that social media is as close to word of mouth advertising as it gets. And pretty [...]


Timing Contextual Advertising

Contextual advertising works better with search traffic compared to that of more direct traffic, such as RSS subscribers. Although some may still argue over this, I believe it to be an established fact, at least in my experience. One thing I realized recently was that most of my search traffic comes from my older posts. [...]