Tag Archives: Analytics

Twitter in the SERPS

While browsing my analytics I noticed a search someone had performed at Google for digsby or pidgin.

Nothing real earth shattering there, but what I did find interesting is that when I followed that search, the very first result is a status page from Twitter.

DIgsby or Pidgen

More and more we ares seeing Social Networking and now Micro Blogging pages get good results in the SERPS. So if you think that what you type in Twitter will only be seen in Twitter, think again. This should be another reason to consider using Twitter as a Social additive to your blogging. Not only can you help drive traffic to your blog with your Tweats, you can gain even more exposure with your status pages.

Follow me on Twitter 

Read Your Own Blog !

Do you read your own blog?

Do you really look at your statistics?

I am always amazed when people tell me they really study their own blog and statistics. Then I will ask them what their Top Landing Page is, or what is the top keyword phrase used to find them. Invariably I get a little silence followed by something like, well uh, I THINK this….or I THINK that…..

Don’t think, KNOW. Any good stats package will give you the information, it is up to you to decipher it. And when you really look at it, there is always something to learn, especially in “How” people came to your site. If you are going after a keyword or keyword phrase is it working? Are people finding your site with those terms? And more importantly, what combinations did they use to find you that you did not plan on?

There are 3 parts to the equation.

  • What you think will happen.
  • What you planned to happen.
  • What really happened.

I can not tell you how many times I thought of an article I wanted to write, I had a great title and keyword phrase to help draw attention to it. I wrote the post, and the traffic started flowing. However, I discover that although my thoughtful keyword phrase was a good target, more people found me with a phrase that I did not specifically plan.

We tend to get caught up in thinking that everyone searches the same, and nothing could be farther from the truth. So, Read Your Own Blog, maybe you will see something that you did not see when you were writing it.

And ask yourself this !!

Would you subscribe to your blog?

Plan your Blog, Blog your Plan

Same theory, different words. For years I have listened to business consultants say “Plan your work, work your plan”. A blog is no different. You just have to decide what it is you want to accomplish. Some bloggers just want people reading their blog, others want to make money blogging. Whatever the goal, managing your resources is a valuable key.

I work with a few bloggers very closely, and I see and hear the same thing often. “I can’t keep up”. The interesting part is that this same statement comes from a variety of blogger types.

I work a full time job, 50-55 hours a week, I own at least 60 domain names, and have 10+ blogs and websites that I am working.If you have more than one site, you need to manage your time and resources. Here are a few things I do that help me keep it all rolling.

  • Delegate – I have a couple of people writing for me. They get paid from the blogs that they write on.
  • Trade – I have traded skills with others. Garry Conn is a good example. He did the header graphic on this site, and I did some PHP programming for him.
  • Layout – It starts with my browser, when I start up, I have 9 tabs loaded as my home page. My Yahoo, Google, Gmail, Adsense, Analytics, Google Reader, Pandora, Google Docs and Google Trends. From this point I can see what is going on with my sites, and what is going on with others.
  • Glance first – Each time I sit down to work I glance at each tab to get an overview. This means I spend maybe 1 or 2 minutes on a tab. I do not answer emails at this point, or dig through stats. From here I can go back and work on what looked to be the most critical items.
  • Scheduled posting – I use WordPress and the scheduling has saved me a lot of time. An added benefit to the scheduling is releasing a post to publish early in the morning so by the time traffic is rolling my posts are already in the Blogsearch and at least the home page has been Indexed.

With this plan of attack I have been able to keep my full time job and get my online income to go from $25 to $2000 a month. And don’t kid yourself, luck plays a part in all of this too. And I have been lucky at times over the last couple years. But if you want to take advantage of luck, you have to be prepared. Are you prepared?


Make Money Online

Did that get your attention?

Not sure what it says about us, but key that headline into Google and you get 313,000,000 results. Yes, that’s 313 Million.

Everybody says they hate the get rich quick schemes, yet someone is digging for them and trying them.

Anyway, if you want to get rich quick, I certainly can not help you, if I could, I would and I would be rich myself. However, I may be able to help you at least pay for your hosting and buy dinner out.

I work on a site for a customer that had these numbers last month.

287 unique visitors, $52 of income.

Now, I realize that is not very much money. However, if you do that twice you can get a check for over $100 every month. And in my book $100 is worth something.

287 visitors is an average of 9 visitors a day, THAT IS ALL, 9.

C’mon, how hard can that be? And the total size of the site is 14 pages. Oh yeah, static pages, not a blog, just a good ol’ basic 14 page website. We have not changed ANYTHING in over a year.

Here is my punch list for this site.

  1. Focused Content – One subject, very little variance. They call this a “niche site” now, we used to call it a “small vertical market”.
  2. Google Adsense. – 2 Ad Units. One 336×280 above the fold, one 336×280 at the very bottom of the page, right after the last piece of content. The colors used are blended into the site, and each ad title is dark blue. Always use a blue because people still tend to thing a blue underline is a link.
  3. Sitemap. – Real simple. I use GSiteCrawler to build and upload the sitemap. Submitted to Google and Yahoo using their respective web pages.
  4. Analytics. – I like Google Analytics, it’s simple, web based and I can have all my accounts at my fingertips.

Summary:

Always remember the old KISS rule, Keep It Simple, Stupid, or maybe now it should be Keep It Search Simple.