I am in a quest to find (read) blogs that are profitable.
Oh, there is a catch….
I want to see profitable blogs that are not part of the whole blogging about blogging to show you how to make money blogging while talking about blogging and designing sites that are just intended to make money…about blogging.
Did that make sense?
To clarify this I will start by saying profitable is $100 a month. Yes I know, that is not that much money. But the whole idea is to find blogs that reflect a persons passion for a topic without being about how to make money from that topic.
I guess the question that would be asked might be; If you were not making any money, would that blog you are working on still be important to you?
If you know of any blogs/bloggers that fit this description, drop a comment here or let me know on Twitter
I spend more time reading blogs than I do blogging. After some of the conversations lately I realized that there is an excellent Baseball analogy that fits blogging.
“Get em on, get em over, get em in”
The basic baseball principle is that you do not need Home Runs to win the game, you just need consistency in your hitting and base running, and more bloggers need to understand this formula.
Let’s break it down.
“Get em on” – Very simple, you can not score a run without getting a man on base. Quit swinging for the fence every time. And not every runner will convert to a score, just like every visitor will not convert to a sale. But, if you don’t get them in place, you have no chance. Maybe instead of spending all your energy on being #1 with a keyword or keyword phrase you should just work at being in the Top 10 or 20.
“Get em over” – Ok, you got a runner on first base, now ya just got to move them over one base at a time, no big feat needed. Same thing blogging. Once you have the visitor to your site, you have to get them in place to convert whatever it is you are trying to convert. Page layout and navigation play a big role here. If your site is too cluttered or confusing, how can you guide the visitor where you want them to be?
“Get em in” – The last leg of the journey. You got them on base, you moved them over, now just get them across home plate. Whatever your objective is, it has to be laid out in a manner that makes someone want to”go for it”. Are your products easily accessible? Did you explain what they needed to know to want to buy in to your product?
Are you just swinging for the fence?
Maybe it’s time to take it one step at a time.
- Get ’em on
- Get ’em over
- Get ’em in
At first glance this might seem odd, but, this is actually more of what is expected to come from companies and especially those that are in the consumer spotlight.
Wal-Mart has a new blog, Check Out (really, that’s the name of it).
The site is authored by several Wal-Mart employees and seems to have a nice start. Some of the post are simply information rehashed, others are obviously thought out posts by the author.
One of the nice touches is the Authors listed in the sidebar with a picture and what they write about. Each author also has a short bio.
One of the interesting aspects of this type of blog is that it does not need any type of monetization. And they should be able to drive their own traffic from other sites easily. Another interesting lesson learned here is that Wal-Mart has a few other specialty sites, check out the Resource page.
I needed a little blogging humor this morning and although I found this cartoon from Blaugh pretty funny, the reality is that this it is probably closer to the truth than most would admit.
Blogging has certainly brought a new level of honest and direct communication to business, and there are certainly some companies that were not ready for it.