While reading the news about The Weather Channel being for sale today some interesting figures caught my attention. The Weather Channel’s website, Weather.com is listed by Comscore as the 16th best Internet property by unique visitors for the month of November, 2007. That is a very strong placement, just ahead of Facebook. And I thought my wife and I were the only Weather watching geeks around, lol.
And maybe a more interesting part of this study was the rest of the Top 50. Google, Yahoo and Microsoft own the Top 3 spots, no real surprise there. But look at the rest of the comScore Top 50 (table 3). Ask.com at #9 and Target at #14 are unexpected, at least in my view. And I did not even realize that Sears was still considered a major retailer, listed at #31.
The reports about the Weather Channel sale all place a large portion of the asking price on the website. All the suspected suitors are lining up, NBC, Time Warner, NewsCorp and Comcast. Hey, how about Google. At $5 billion it would just be a petty cash expenditure!