With the new Facebook Page layout we can finally post or comment on a page with our personal account, or with the page account. Before this change you could only post or comment on a Fan page as the page itself.
To switch between accounts, click on the Account pulldown box at the top left of your page, from here you can select “Use Facebook as Page”, or “Switch back” to your personal account.
You do have to be careful, if you do not switch back your profile you may find yourself posting via the wrong account.
One of the extra benefits to this is that you can now see who has liked your page last.
If you login to one of your Fan Pages at the top left there are icons for Likes and Notifications, if anyone has liked your page since the last time you were logged into the page you can click the Like icon and see who the new members are.
Converting older static html sites to WordPress is one of the most popular things for me to work on. Seems there are still a lot of older sites that have no CMS system and when people decide to finally convert these sites WordPress is one of the most popular options.
I used my holiday time to convert one of my own static sites. I wanted to use it as a case study in procedure and time. The site I converted was my Scripts and Database site, CyberCoded.com. This is one of my older sites and I have been too busy to convert it so I continued to manually add pages as needed.
I have about 10 hours invested in the whole process to convert this site. The bulk of the time is in the custom coding of a WordPress Theme from scratch to match an older site. There were 12 pages when I started and as some of the pages had different extensions I decided to convert the site using my favorite WordPress permalink structure and then redirect the old pages.
I used my Blank WordPress Theme so that I could start with a clean slate and match the design to the old site.
Here are the steps I took.
Installed WordPress in a Sub Folder
Set Privacy setting to OFF while I developed the site in a sub folder.
Modified the permalink to my favorite which is /%postname%/
Installed the Blank theme in the WordPress Themes folder.
I used FTP to upload the files into a new theme folder in WordPress.
Copied and matched elements from the old Style.css file into the WordPress Style.css
The blank theme has an empty CSS file.
The Body and Links were the only elements called out in the old CSS file.
Added Wrapper, Content, Header and Footer Divs to CSS.
Copied the Index.php file to home.php so I could have a custom Home page that would match the old page.
Simply copying the file like this makes a new home page with the home.php file.
Modified the WordPress code in the Home page to show each category and posts as lists.
Stripped out the common WordPress Loop
Created new code that loops through the categories and list each post per category.
Set the Category to sort in Descending order.
Set the Post titles to sort Title in ascending order
Created an Analytics.php file in the WordPress Theme to use throughout the site.
Retrieved the code from Google to use for analytics.php
Created a Header.php file within the WordPress Theme to add common header elements.
Modified the Title so that it would be SEO friendly, very similar to most popular SEO plugins.
Added a call to analytics.php file
Created a footer.php file in WordPress to add a common footer.
Used the code from the old static footer file for contact and info.
Facebook Messages will not replace email as a whole, but it does have the potential to help Facebook become a much larger player in messaging. Even before this new release I had several people that I communicated with only on Facebook, and I see more and more of this as we move forward.
The biggest benefit I see with the new Facebook Messages is the history for each conversation. Having a threaded history makes it much easier to keep up with a conversation without having to search through email for things that have been discussed in the past.
I also like the Other folder with the new Facebook Messages to filter out non critical or non important messages.
You can also send and receive images and texts from the interface which I think has a major impact on the younger generations as a lot of them simply use texting in lieu of email.
With the new Facebook Places launch this past week there has been a lot of talk about the lack of value to Geolocation system check ins.
I have read several blogs and listened to some podcasts that basically say there is no value to systems such as Foursquare and Facebook Places and that those who are using them are just wasting time checking in to locations.
Well, there is always another side to the story and I thought this picture would show there is a value to both the person checking in and the local businesses in the area that are listed on such systems.
While visiting Mickey’s Pizza in Buffalo, Texas I checked in to Foursquare. Although I already knew about The Horse’s Mouth Bookstore and Coffee Shop just down the street, it was nice to have Foursquare present me with a comment from another person who had checked in there before.
And this benefit is extended to the businesses as well.
What if I did not know about the coffee shop down the street?
This message is enough to get me to at least stop in and give them a look.
While watching movie trailers at the theater I was amazed at how many large companies put their Facebook and Twitter addresses ahead of their own website. And some of these websites are amazing works of art.
These businesses realize that social media is as close to word of mouth advertising as it gets. And pretty much everyone agrees that there is no better marketing than word of mouth.
Even if they have a website, there is absolutely no reason not to take advantage of social media.
The social media playing field is probably as level as it gets for businesses of all sizes to reach and connect with their current and potential customers.
So why are so many small businesses hesitating getting on social media?