Tag Archives: Foursquare

Geolocation Check In Does Have Value

With the new Facebook Places launch this past week there has been a lot of talk about the lack of value to Geolocation system check ins.

I have read several blogs and listened to some podcasts that basically say there is no value to systems such as Foursquare and Facebook Places and that those who are using them are just wasting time checking in to locations.

Well, there is always another side to the story and I thought this picture would show there is a value to both the person checking in and the local businesses in the area that are listed on such systems.

Foursquare suggest The Horse's Mouth

While visiting Mickey’s Pizza in Buffalo, Texas I checked in to Foursquare. Although I already knew about The Horse’s Mouth Bookstore and Coffee Shop just down the street, it was nice to have Foursquare present me with a comment from another person who had checked in there before.

And this benefit is extended to the businesses as well.

What if I did not know about the coffee shop down the street?

This message is enough to get me to at least stop in and give them a look.

Location, Location, Location…

This has always been the mantra for brick and mortar businesses. Well, guess what, it’s the same for your business on the Internet. If you are in front of the right audience, you get traffic, and the opportunity for new business.

The difference on the Internet, Geo Location, Geo Location, Geo Location. And it is a lot easier to make this happen than with actual real estate. This is why I am still surprised at small businesses not jumping on these systems

Two recommendations. Put your business on Google Places and Foursquare. Both are free and simple. Now how does it get any easier than that?

If you are in Google Places, when anyone uses Google Maps to locate a business, and you match the search criteria, your listing will appear. I can not tell you how many times I have found a great restaurant, coffee shop or other business using this technique. Whenever I travel I use Google Maps, and I have found some great places to stop such as The Horse’s Mouth Bookstore and Coffee Shop in Buffalo, Texas (link is example of Google Map listing). I just wanted a good cup of coffee, and thanks to THM being listed on Google Places I found this great little coffee shop.

Foursquare is a little different, and it is catching on fast. Foursquare mixes Geo Location, Social Media and a gaming element to make it one of the most popular new applications available. If you don’t add your business someone else will. While this is not a bad thing, I would rather be ahead of the curve. As a business owner you can all add incentives for people to visit your business by offering specials to frequent visits. You can also offer tips, like specials and selected recommended items.

Examples :

With these systems being free, and really simple to join, what are you waiting for?