Tag Archives: Google Maps

Location, Location, Location…

This has always been the mantra for brick and mortar businesses. Well, guess what, it’s the same for your business on the Internet. If you are in front of the right audience, you get traffic, and the opportunity for new business.

The difference on the Internet, Geo Location, Geo Location, Geo Location. And it is a lot easier to make this happen than with actual real estate. This is why I am still surprised at small businesses not jumping on these systems

Two recommendations. Put your business on Google Places and Foursquare. Both are free and simple. Now how does it get any easier than that?

If you are in Google Places, when anyone uses Google Maps to locate a business, and you match the search criteria, your listing will appear. I can not tell you how many times I have found a great restaurant, coffee shop or other business using this technique. Whenever I travel I use Google Maps, and I have found some great places to stop such as The Horse’s Mouth Bookstore and Coffee Shop in Buffalo, Texas (link is example of Google Map listing). I just wanted a good cup of coffee, and thanks to THM being listed on Google Places I found this great little coffee shop.

Foursquare is a little different, and it is catching on fast. Foursquare mixes Geo Location, Social Media and a gaming element to make it one of the most popular new applications available. If you don’t add your business someone else will. While this is not a bad thing, I would rather be ahead of the curve. As a business owner you can all add incentives for people to visit your business by offering specials to frequent visits. You can also offer tips, like specials and selected recommended items.

Examples :

With these systems being free, and really simple to join, what are you waiting for?

Google Maps Real Estate

Last month Google released their Real Estate search functionality for Google Maps. The information is fed by Google Base.

At first this may seem to be a very limited structure since a lot of Real Estate Agents/Brokers do not post their listing to Google Base. However, the trend for the last few years is for Real Estate Agents to use systems that syndicate their listings to several sources including Google Base, so there are a lot of listings in the system. This will probably be a good catalyst in convincing more Real Estate Agents to use these syndication services.

Some comments have been made that having Real Estate listings so easy to find and research will hurt the individual agents, but I do not believe this will be the case. Real Estate Agents need their property listings in as many places as possible, and I can’t think of a better place than Google.

One of my favorite features is the ability to search for an address, and then view all the properties in the surrounding area that are for sale. The easiest way to do this is simply type in an address to the main Google search, once the results appear click on Maps, then select Real Estate from the Show Search Options link. Instantly you can see how many houses are for sale in the area with their respective prices and pictures. And if it is in one of the areas with street view you can get an idea of how the area looks in general.

Google provides a very nice overview for Real Estate Professionals to help them understand the benefits of using Google tools to help them @

Detailed information on how to utilize Google Base from the different Real Estate professions.

Other Articles about Google Maps Real Estate:

LifeHacker
Google Operating System

Super Tuesday Results in a Google Map Twitter Mashup

This is one of the best pages (link below) I have seen displaying the results for Super Tuesday Voting. I was searching for a graphical representation of how the voting occurred, preferably real time when I saw this link in the sponsored links at the top of the search page.

It is a Google Map Mashup that shows the Super Tuesday results and cycles through Twitter posts about Super Tuesday.

These are the kind of mashups I like to see. Real world data mashed up in a meaningful environment.

Link : Google Maps Decision 2008