This has always been the mantra for brick and mortar businesses. Well, guess what, it’s the same for your business on the Internet. If you are in front of the right audience, you get traffic, and the opportunity for new business.
The difference on the Internet, Geo Location, Geo Location, Geo Location. And it is a lot easier to make this happen than with actual real estate. This is why I am still surprised at small businesses not jumping on these systems
If you are in Google Places, when anyone uses Google Maps to locate a business, and you match the search criteria, your listing will appear. I can not tell you how many times I have found a great restaurant, coffee shop or other business using this technique. Whenever I travel I use Google Maps, and I have found some great places to stop such as The Horse’s Mouth Bookstore and Coffee Shop in Buffalo, Texas (link is example of Google Map listing). I just wanted a good cup of coffee, and thanks to THM being listed on Google Places I found this great little coffee shop.
Foursquare is a little different, and it is catching on fast. Foursquare mixes Geo Location, Social Media and a gaming element to make it one of the most popular new applications available. If you don’t add your business someone else will. While this is not a bad thing, I would rather be ahead of the curve. As a business owner you can all add incentives for people to visit your business by offering specials to frequent visits. You can also offer tips, like specials and selected recommended items.
With these systems being free, and really simple to join, what are you waiting for?