Google is experimenting with new Promote and Remove buttons in the SERPS moving the search experience to a more personal level. They clearly state that this is an experiment and it may only last a short time.
This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you’ll continue to see those changes. If you later want to revert your changes, you can undo any modifications you’ve made. Note that this is an experimental feature and may be available for only a few weeks. – Source : Google Experimental Search
If this experiment works, it could mean a whole new level of thinking in the SEO world. Getting a top ranking for any keyword may just be a thing of the past. This would seem to be ushering in a new era for Google where bogus search results will easily be washed out by the people doing the searches, however, as we have seen in the past with things like Google Bombs, it may also open up a new problem for them to combat.
There is also a great video that goes along with Google’s announcement that explains the SearchWiki
What do you think?
EDIT: Follow along on Twitter!