Understanding keywords is essential to having success in driving traffic to your site.
The problem is usually that people see a hot topic and decide that is a great keyword. The most popular keywords are not always the best to use though. Sometimes it is better to dig a little deeper and find keywords that may not have the same volume of searches, and therefore do not have the high level of competition. It is very difficult to compete with keywords that get a million searches a month with the amount of other sites competing for the same keyword.
There are a lot of ways to go about digging up the best keywords. The manual process can be very time consuming. One of the tools I use is Micro Niche Finder (and yes that is an affiliate link).
Find what works for you best and stick with, but you can be sure that guessing is not the way to go.
Do you read your own blog?
Do you really look at your statistics?
I am always amazed when people tell me they really study their own blog and statistics. Then I will ask them what their Top Landing Page is, or what is the top keyword phrase used to find them. Invariably I get a little silence followed by something like, well uh, I THINK this….or I THINK that…..
Don’t think, KNOW. Any good stats package will give you the information, it is up to you to decipher it. And when you really look at it, there is always something to learn, especially in “How” people came to your site. If you are going after a keyword or keyword phrase is it working? Are people finding your site with those terms? And more importantly, what combinations did they use to find you that you did not plan on?
There are 3 parts to the equation.
- What you think will happen.
- What you planned to happen.
- What really happened.
I can not tell you how many times I thought of an article I wanted to write, I had a great title and keyword phrase to help draw attention to it. I wrote the post, and the traffic started flowing. However, I discover that although my thoughtful keyword phrase was a good target, more people found me with a phrase that I did not specifically plan.
We tend to get caught up in thinking that everyone searches the same, and nothing could be farther from the truth. So, Read Your Own Blog, maybe you will see something that you did not see when you were writing it.
And ask yourself this !!
Would you subscribe to your blog?