Understanding keywords is essential to having success in driving traffic to your site.
The problem is usually that people see a hot topic and decide that is a great keyword. The most popular keywords are not always the best to use though. Sometimes it is better to dig a little deeper and find keywords that may not have the same volume of searches, and therefore do not have the high level of competition. It is very difficult to compete with keywords that get a million searches a month with the amount of other sites competing for the same keyword.
There are a lot of ways to go about digging up the best keywords. The manual process can be very time consuming. One of the tools I use is Micro Niche Finder (and yes that is an affiliate link).
Find what works for you best and stick with, but you can be sure that guessing is not the way to go.
It is easy to get tunnel vision when working. One thing to remember is there is a lot going on out there beyond your Niche and it is beneficial to be proactive.
Years ago I worked in retail as a district manager. We had stores in malls and I had a simple rule for employees. Park at the opposite entrance of the mall. Why?
Awareness. Walking through the mall on the way to the store was a great way to see what was going on in other stores and the mall itself. I saw a lot of good and creative ideas come from this practice.
This rule applies to the Internet. If you are trying to have a successful site on the Internet you need to be aware of what else is going on around you and your visitors. It helps to know a little about what others are doing in your market, and it is also beneficial to look beyond your niche. The easiest way to do this is with RSS Subscriptions, Newsletters and Email Alerts. I have sites in several niches, and I subscribe and monitor blogs and people way beyond those niches. Some of the best information I see is where I would have least expected it.
Subscribe to blogs outside your niche and you might be surprised what kind of ideas you can pick up.
As I have posted about before, Micro Niche Finder is one of my favorite new programs this year. I use it on a daily basis and highly recommend it to anyone who is blogging or researching search trends on the Internet. Since purchasing MNF I was having no problems and the system ran smoothly while keeping up with all my searches without a hitch.
A few days ago I starting getting some strange results. I noticed at the same time that I was having indexing problems on my XP box and decided to wait and see if it cleared up with a reboot. I rebooted and tried a couple of other things with no luck. I fired off an email to their support to see what type of response I would get, and I must say I was pleasantly surprised. Within a short amount of time I received and email that there was a patch to solve any problems. All I had to do was run the update and it would be fixed, and that is exactly what happened.
Thanks to the team at Micro Niche Finder. Great product, great support and quick response time. Not sure there is much more you could ask from a software developer!
Product Link : Micro Niche Finder
Some things don’t change, even if we think they do!
For some reason the new Internet market has made some people forget (or not learn) some very basic principles of business and how to manage their work. In a brick and mortar world it has been said that “Time is money”. When you can save time, you make more money. Very simple. Well blogging is no different. And it does not matter if your goal is more readers, more money or both. If you can save time on the tasks that take you away from blogging then you will be able to get more.
Years ago, before PPC and before all the great affiliate opportunities it was a little harder to make money on a site. One of the ways I accomplished it was to take some of the programs I would write for myself, and resell them to other developers. As I was only trying to pay for my hosting, I priced most of these programs at a low price of $9.95. On one occasion someone was asking about one of these programs in a forum. A young lady posted that she thought it was shameful that I was charging for a program and that she could write herself in 4 or 5 hours. Now think about that for a second. Another person was quick to point out that the program MUST be worth the price, because if it took her 4 or 5 hours to write it, there was no way it would benefit them to write it themselves. If they spent $9.95 and saved 4 hours of work, they would be up $200-$400 depending on their billable rate.
This still holds true today. If you want to work on something because you just want to learn it, and understand it, that is fine. But, if it is taking time away from what you do best, it is probably a bad decision. I keep a little slush fund just for software, ebooks and other Internet goodies. A good example is my new favorite toy, Micro Niche Finder. I can do everything the program does, just not as fast, and at the same time it gives me ideas to be creative. Now that is easily worth the price to me, a matter of fact I think it pay for itself in a couple days.
If you value your time, the value of your blog will increase.