Contextual advertising works better with search traffic compared to that of more direct traffic, such as RSS subscribers. Although some may still argue over this, I believe it to be an established fact, at least in my experience.
One thing I realized recently was that most of my search traffic comes from my older posts. However, I found myself doing the same thing as a lot of other bloggers, placing my contextual ads on pages and not considering these facts about who is visiting the pages.
Typically I would place contextual ads on most of my blog pages except for the home page, thinking that the loyal readers visited the home page and did not want to have those ads in their way. After taking a fresh look I discovered that was not the case.
The reality is most of the readers on a blog that are loyal readers read a post when it is fairly new, probably within the first 48 hours of it’s life cycle. So instead of placing ads based on pages, maybe it would make more sense to base them on time. I have changed my contextual ads due to this data, these ads will now show up on pages after 48 hours.
The idea is simple, keep it clean for the benefit of my loyal readers, while still taking advantage of the long tail search traffic.
Seems everyone wants the answer to the instant online income question.
After spending the last 20 years online in one form or another I can honestly say that there has never been another time that allowed us to make money so easy as there is right now on the Internet. Now having said that, I must also say that it is not as easy as some have come to believe.
I am not going to go through all the ways you can make money online, there are a thousand blogs out there that will do that for you. If you want a real condensed list I would recommend this Shoemoney video.
What I wanted to do today is tell you one thing. Keep an open mind.
Just because someone said this way or that way was good or bad is not enough reason to make your mind up on a system. And be willing to give things a second try. Something that did not fit you 2 years ago may now be a perfect match. As your time online increases and your knowledge evolves so do some of the systems you have experimented with in the past.
If you are really interested in online income, do not take things at face value and give them just 10 minutes of your time. There are no instant fixes. Yes, there are people who have had instant success, but most of those are cases that can not be duplicated due to a lot of factors. The word WORK should not be just another 4 letter word. But try to find the type of work that fits you, your style and your schedule.
Keep an open mind, every now and then go back and revisit things that you have looked at in the past.
You never know, that perfect online income source may be something you have overlooked or even tried before!
I am always amazed when people tell me they really study their own blog and statistics. Then I will ask them what their Top Landing Page is, or what is the top keyword phrase used to find them. Invariably I get a little silence followed by something like, well uh, I THINK this….or I THINK that…..
Don’t think, KNOW. Any good stats package will give you the information, it is up to you to decipher it. And when you really look at it, there is always something to learn, especially in “How” people came to your site. If you are going after a keyword or keyword phrase is it working? Are people finding your site with those terms? And more importantly, what combinations did they use to find you that you did not plan on?
There are 3 parts to the equation.
What you think will happen.
What you planned to happen.
What really happened.
I can not tell you how many times I thought of an article I wanted to write, I had a great title and keyword phrase to help draw attention to it. I wrote the post, and the traffic started flowing. However, I discover that although my thoughtful keyword phrase was a good target, more people found me with a phrase that I did not specifically plan.
We tend to get caught up in thinking that everyone searches the same, and nothing could be farther from the truth. So, Read Your Own Blog, maybe you will see something that you did not see when you were writing it.
If you want the best results in the Search Engines, forget about them when you are writing!
There a couple things Search Engines can not do…
Conduct a search
Read a Calendar
One of the best ways to get traffic and have success in the search engines is to write about what people are searching for. The key element here is “people are searching”. We tend to forget that a search engine does not conduct the searches, people do. And people are interested in what affects their day to day life. One of the best tools we have for writing ideas is a calendar. Most niche markets have built in calendars, some examples…
Music Niche – New Releases, Award Shows, Top Selling lists
DVD Niche – New Releases, New equipment
Sports Niche – Any sports niche has several, schedule, playoffs, off season trades and changes, some have drafts
Television Niche – Season schedules, rerun schedules, awards
Automotive – New car models released, Car shows, Racing, Accidents
If you have a blog that does not necessarily fall into a niche, use a general calendar.
Holidays – News Year, Easter, Memorial Day, July 4th, Labor Day, Veterans Day, Thanksgiving, Christmas
Miscellaneous Days – Valentines Day, Black Friday, Cyber Monday, Birthdays (personal and celebrity)
History – Almost every day of the year has had something significant happen on it in the past.
Elections – State, Federal, International
To show that I really do want to help others, I am launching a new blog in conjunction with this post. I will attempt to post upcoming events on the calendar to assist you with blogging topics. Heck, I might even be doing a little keyword research for you too!
Stop by BloggingCalendar.com and make sure to subscribe so you don’t miss anything. If you only read the RSS it will not hurt my feelings, this blog will be to help others.