While watching movie trailers at the theater I was amazed at how many large companies put their Facebook and Twitter addresses ahead of their own website. And some of these websites are amazing works of art.
These businesses realize that social media is as close to word of mouth advertising as it gets. And pretty much everyone agrees that there is no better marketing than word of mouth.
Even if they have a website, there is absolutely no reason not to take advantage of social media.
The social media playing field is probably as level as it gets for businesses of all sizes to reach and connect with their current and potential customers.
So why are so many small businesses hesitating getting on social media?
If you use any API calls to Twitter you have until June 30th to make the switch to OAuth from Basic Authentication.
It will be interesting to see how this changes the data flow in and out of Twitter. See Twitter Blog: Switching to OAuth
Until recently I was still seeing a lot of Tweets being posted “from API”. Based on everything I have read these calls will quit working on June 30th.
I know from experience that making a call with the Basic Authentication from the API was a lot easier than connecting via OAuth. There are probably a lot of people that could make the API work but will struggle with the OAuth functionality. However, a lot of other Social Networking applications are now using OAuth and learning that technology will be very beneficial across the Social Graph.
So if you have not made the change yet, you only have 2 weeks left to get it done without interrupting your Twitter data flow.
I shared a link earlier to The Next Web post about Facebook now allowing Admins to be removed, and this is a good thing. However, it appears Facebook still needs to put a little more thought into their Business Page setup.
Any Admin can now delete another Admin and any Admin can delete the entire page. Wow, this could get ugly.
I have been in situations where a customer has hired me to manage their Facebook page, and we had no way to remove the previous Admin, so this change is good in that aspect. It also helps in cases where 3rd parties can create the page and hand it off to the business owner with the security that they can add or delete Admins as needed.
However, there should be some form of verification needed to delete an admin or page.
For all the wonderful things about Facebook, they do seem to lack an understanding of security and how it affects businesses in the real world.