Using a tag page for marketing is something that can really help your ROI by using the WordPress Tag Template and creating a very specific page design for any tag.
Based on the WordPress Template Hierarchy it is very easy to create an individual page for a tag. If you look at a Tag Cloud on a site you will notice that there are always tags that get mentioned more than others. These tags should represent the most popular topics for a site and taking advantage of the WordPress Tag Template can result in a focused marketing campaign for these given tags.
The WordPress Tag Template flows like this :
The first template is the key here. If you have a tag you would like to create a custom page for you can copy your tag.php to a new file named tag-slug.php and then modify that page to fit that tag.
Here is an example:
On MusicRamble.com we focus on Classic Rock music. The general tag page lists excerpts from articles for the given tag. Examples of the basic tag pages are George Harrison and Steve Winwood. If you compare those two pages you will notice they are basically the same design.
Now look at Eric Clapton. Notice the sidebars, they have been customized specifically for Eric Clapton. The left sidebar is loaded with products related specifically to Clapton. This has resulted in an increase of Amazon sales for Eric Clapton.
Here is how it was accomplished.
- Copied the tag.php to tag-eric-clapton.php
- Removed the call to the sidebars, get_sidebar()
- Copied the contents of the sidebar.php file
- Placed the copied code where the previous call to get_sidebars() was.
- Moved all items in left sidebar to right sidebar
- Placed the product links in the left sidebar.
The resulting custom tag page shows up in the file list on the WordPress -> Presentation -> Theme Editor menu so it is easy to work on. At any point if we decided not to use this page, all we have to do is delete it and the default tag.php will once again be used for this tag.
Are you getting the most out the WordPress Tag Template?
As usual I have to do things a little different. I have been wanting to create some WordPress themes but I just keep putting it off. The more I read about SEO and WordPress the more frustrated I get. What I believe about SEO is very similar to what Shoemoney posted here.
To me SEO has always seemed to follow the FUD Marketing strategy. If you are not familiar with FUDs, it means Fear, Uncertainty & Doubt. As long as there has been Search Engines there have been SEO experts that pretty much use FUD to sell their services.
Optimizing your blog or web site for search engines is not that hard and I am going to use this project to prove it. I am starting a new WordPress Theme and my intention is to let you help me. To begin with, I created an empty WordPress theme. Secondly, I placed that theme in it’s own subdomain at http://theme1.cybercoded.net . I updated that theme to include a sidebar and some plugins. From there, I placed the new copy into another subdomain at http://theme2.cybercoded.net.
The next step was to use that WordPress theme on the main domain for this test at http://www.cybercoded.net I have owned this domain since 2001 and I have used it for different things. A matter of fact, it still has some pages in the Google Index. These pages should drop quickly as they are all going to redirect to a 404 Error page.
Now let’s have some fun. I am not sure how this will work, but I would like to let my readers help me with this endeavor and in exchange you will get credit on the WordPress Theme and a copy of whatever version you want as it develops.
Think of it has the first Publicly Created WordPress Theme.
I spoke with Garry Conn this morning and he thought this idea was pretty cool,
“David, I think modern WordPress themes tend to get very over complicated. Quite a few look super hot, but are a complete nightmare for me to decode… imagine the effects that has on the Googlebot! I think this is a great way to get back to the basics of building pages that are friendly for not only search engines, but most importantly humans. I am going to have fun downloading my code and play with the styling aspect.”, says Garry Conn