While watching movie trailers at the theater I was amazed at how many large companies put their Facebook and Twitter addresses ahead of their own website. And some of these websites are amazing works of art.
These businesses realize that social media is as close to word of mouth advertising as it gets. And pretty much everyone agrees that there is no better marketing than word of mouth.
Even if they have a website, there is absolutely no reason not to take advantage of social media.
The social media playing field is probably as level as it gets for businesses of all sizes to reach and connect with their current and potential customers.
So why are so many small businesses hesitating getting on social media?