Social Networking is one of the hottest topics on the Internet these days and one that takes a lot of time and thought to really work through. I have tried every possible site that has launched. So far I have yet to find one that I just have to have. To me they are similar to the online experience BEFORE the Internet, back in the days of Compuserve and Prodigy. You log on and you stay in one place. Yes there are a lot of features that are just now becoming available, but they all act like the final destination.
Part of my thought process has been how to merge the Social aspects of the Networks with existing sites and make each of our sites more social within itself. Comments are the most common social aspect that blogs use, but there has to be more that we can do to engage our audience.
…social networking as a feature, not a destination… Source : The Long Tail