Social Media Tag Page
Using Twitter to Follow a Topic
I seem to be using Twitter more these days, and Google Reader less. The trend is easy to understand from a useability standpoint.
Using an RSS reader almost feels like old school technology now. Yes it is still necessary, and it is certainly one of best ways to follow someone, but Twitter is now letting me [...]
Social Media in the Workplace
While doing research recently I kept coming across job postings for different Social Media positions with larger companies. In between the lines a couple things got my attention.
Why does a Social Media person need to be in a Corporate office?
Are we already painting ourselves into a corner with the term Social Media?
When will Social Media [...]
Emerging Media Specialist
Inspired by an ad I saw on Twitter for a Emerging Media Specialist I created a simple little web site that demonstrates how to show different media searches on one page seamlessly without having to reload any pages. With one search you get results for Video, Web, Twitter, News, Books and Images. The videos are [...]
Let’s Stop Swooning Over Social Media
Are you overdoing it on social media? Just a little? I’m a proponent of social media. In fact, I’m a proponent that gets paid to convince others that social media is valuable. But, like in the early days of Web design, SEO, PPC, email, and banners before it, there’s too much swooning and not enough thinking about social media right now. The good news is that social media is something special. It’s not just a marketing tactic (although social media marketing can be effective). It’s more of a
Social media window of opportunity closing?
I had lunch with Rax Lakhani just after the new year and we discussed the window of opportunity in social media and online PR for public relations operators (particularly those agencyside) in the medium and long-term future. There are a number of pressures on agencies with regards online PR planning and execution. Social media in particular has become in some respects too important to leave to public relations, let alone public relations agencies. For simplicities sake I’ve put online PR
SMP Podcast Episode 1: Social Media and Web 2.0 Basics for Business
Social Media and Web 2.0 Basics for Business In this episode Social Media Power founder Deltina Hay gives and overview of social media tools for Web 2.0 optimization. Tools like social networking, media communities, WordPress, blogging, RSS feeds, podcasting, social media newsrooms, crowd-sourcing, social bookmarking, and widgets.
Engagement Isn't Always Easy
Building on the topic I started yesterday about social media monitoring and engagement, let's dig a bit deeper into engagement and response. Heading into Mplanet 2009, the four major topics are: Brand Building in a digital world, Connecting with empowered consumers, Marketing mix in a fragmented world & Global marketing on a borderless planet. Engagement at the organizational level bridges two of those topics....let's call it 'Connecting in a Fragmented World.' However, the fragmentation i
Wells Fargo + Wachovia = 5th blog for the stagecoach
“We understand you are going to have questions and comments about what’s going on. That’s why we created this blog - for you, our customers.” – WF/Wachovia Blog “One team, twice as strong.” That’s the slogan on Wells Fargo’s latest online social media effort, The Wells Fargo - Wachovia Blog. Wells Fargo created the blog for customers with questions or concerns about the merger with Wachovia. The blog promises to provide an “educational and informational resource, as well as a place where you
Blogging for Business!
Many friends and readers have been asking if I have hibernated for the winter? Well, not exactly. I am pleased to announce that I am currently working as a social media marketing specialist for my new client - Microsoft UK. The role is a contract position, and I’m working to drive awareness of the Microsoft Most Valued Professional (MVP) Award Program. Take a look at the MVP blog here and the Twitter site here. I will still continue to blog here on topics relating to Web 2.0 and persona
Becoming the gourmet chef
By Scott Malish As someone in the world of PR (and tech PR moreover), I am fascinated by two things. One is the everlasting quest for PR practitioners to figure out ways to measure/quantify the impact they're creating for clients. The second is just how quickly online behavior is evolving due to an explosion in new and interesting web technologies such as Twitter, Tumblr, etc. The good news is that these two trends have tremendous synergies. Take the social media stalwart, the blog, and soc
Yet Another 2009 Social Media Trends List
With a new year, there is one thing we can always count on: trends lists. They are everywhere right now, particularly with regard to social media. Everyone seems to have their own ideas about where SM is headed in 09 and since I have never been without an opinion myself, I figured I might as well join the fray. So, here is one more social media forecast for 09. Smaller is Better. This is going to be the greatest change we will see across the board in social media. You've all heard my cafeteria
